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Change is Good!

Change is good…unless no one realizes the change.

Today I decided to take a trip down to our local PBS broadcasting station, WVPT. Most JMU students and faculty have seen those four letters while driving onto main campus, but recently JMU has bought out the space that was previously known as WVPT.

As a Centennial Scholar (a scholarship program at JMU)  I am required to do 100 hours of community service and this year I have decided to volunteer at the news station and gain some experience through it. But there was one problem…There was no news station when I got there! After doing a little research I’ve found that Harrisonburg’s WVPT has made a major move!

At their new location on MLK Jr, Way, WVPT is sitting beautifully on the corner and very hard to miss for a passer-by. For those of us who never realized they made such a move, it was actually very easy to miss. I am very excited to be able to work with WVPT at this new location and it will definitely allow me a chance to better my public relations skill with helping get the word out about the move. Also, after speaking with the director there is a great possibility for me to be able to add some publications to my portfolio as a volunteer/intern!

 

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The Puerto Rican Princess

So anyone who knows me knows that I LOVE good, messy reality TV show- definitely my guilty pleasure. BUT, I must say, this past week after watching Love and Hip Hop Atlanta, I was simply appalled and…to be honest… heartbroken.

Our “Puerto Rican princess” Joseline Hernandez-Jordan (I’ll let her have her fake marriage today) has done it again. If you keep up with the show, you already know how these reunions normally go down, but I don’t think anyone anticipated what she had in store for us this past Monday night. 

Video: LHHATL S3 Reunion Part 2

It was honestly very heartbreaking to watch a woman with so much power to influence the people that she reaches (and I must say she  shockingly has more following than I’d ever imagined her to have..but I digress) act like a complete fool. I mean, seriously. It was as if she was some sort of monster waiting for anyone to even BLINK the wrong way. But beyond her horrific behavior, here’s where my issue lies– VH1, Monami Ent., and every cast member sitting on that stage gave her the exact power and attention that she was starving for. 

From the moment “Joseline Hernandez Baby” was kicked off that set, she was THE ONLY THING DISCUSSED. Nobody ever got to anything else. Now I haven’t seen previews for next week’s part three, but i sure do hope they let this Joseline issue die for 60 minutes. And if not, why hasn’t a bigger and more important conversation been started.

Although Sommore (the host) gave her little disclosure on behalf of VH1 saying that they do not condone the type of behavior that Joseline exemplified, I’m still concerned that that portion of the reunion was showcased just to get ratings and to get people talking about the show– especially considering the fact that Love and Hip Hop Hollywood is soon to air (and I don’t know anybody interested in what Lil Fizz has going). Another fabulous blogger, Funky Dineva, explored the way the Joseline was portrayed in this reunion with no holds barred.

Funky Dineva Talks About VH1’s Portrayal of Joseline Hernandez

But honestly, is this the way to boost ratings now-a-days? In my opinion, this serves as a perfect opportunity for cast members and producers (maybe even Joseline and her partner Stevie J) to start something that actually matters like a mentoring program, a campaign designed to increase bullying awareness, or even something dedicated to informing people on the risks of drug-use (considering drug-use is what Joseline’s behaviors are being charged to). It’s obvious that after this some reputations are going to need to be rebuilt and some faces are going to need to be re-branded. 

Now I don’t know who would look up to Joseline as a mentor, but hey… it might keep her out of that strip club Stevie keeps trying to send her back to.

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Flawless….

After thinking long and hard about what I wanted to blog about, I decided why not blog about someone whom EVERYBODY is talking about- Mrs. Carter. Last night Beyonce’ Knowles and husband Jay-Z opened the 2014 Grammy’s and KILLED the stage! The song that they performed “Drunk In Love” was the first to hit the radio from her new self-titled album Beyonce’.

This album seemed to cause a lot of controversy to say the least. Her lyrics on this album are very vulgar, which is different from Beyonce’s usual style. Last night’s performance followed suit. She and Jay-Z were quite intimate and also emphasized the more vulgar parts of the song (e.g. “Surfboard”, “Good,Good” – each a sexual innuendo).

Link: Beyonce’ and Jay-Z Perform at 2014 Grammy’s

http://www.hollywoodreporter.com/news/beyonce-jay-z-open-grammys-674153

The most interesting part of this is that this album sold 1.3 million in its first 17 days of being released. It remained No. 1 on Billboard Top 200 Chart, with ABSOLUTELY NO PROMOTION. On the day of the release (December 13, 2013), it completely shut iTunes down because there were so many downloads! Because her record label was so apprehensive about releasing this album, she took matters into her own hands and this clearly worked for her. Clearly Bey had some underlying feelings about that as she makes reference in her song Haunted where she can be heard saying “I don’t trust these record labels, I’m torn” and also “Probably won’t make no money off this, Oh well!” Beyonce’ anticipated that this album would do just fine, and right she was.

So…with all that being said, is this the new world of Public Relations? Releasing albums in hopes that there is enough following to make it No. 1 on the charts? I’m not sure if this in going to work for everyone, but for someone as “Flawless” as Beyonce’, this was the best PR for her! She had already built her brand and her Bey-hive was ready and willing to buy this $15.99 download. And of course, there’s no way you can check Instagram without seeing someone post “I woke up like this” including comedian Kevin Hart!

Like she said, in “Jealous,” she hasn’t lost it and she hasn’t missed a beat- Yonce’ is definitely doing her thing!

Link: Beyonce’ “Flawless” Music Video