As many of us know, social media can be our best friend and our worst enemy at the same time! Over the semester, I have had the honor of being able to manage the Facebook and Twitter pages for JMU’s School of Communication. In the beginning, this task seemed daunting and hard to handle, especially considering that I can barely manage my personal pages; however, I did learn a few things in the process that would be beneficial for anyone who will have to manage social media for an organization.
1.) Have a plan
When starting my management period for Facebook, I knew where I wanted to go, but not really. If you know what you want to accomplish and how you want to accomplish it, you will be prepared for success. Don’t wait until you have already began to tweet and make posts to say, “Well what do I want my followers to get from my page.” Make sure your plan includes your overall objective, how you will meet that objective, and very specific tactics that say what you will do.
Make it easy on yourself. Plan first, execute effectively.
2.) Interact with your friends and followers
This might sound very obvious, but really interact with them! If people feel that you care about them visiting your page, then they will keep coming back. Respond to those reach out to you. Make sure that you make your followers and friends feel like you are phased by their presence on your page. Along with this, reach out to other organizations. If you support them, they will support you.
3.) Use pictures and other visuals
People like to see things. If you include visuals with your posts, your followers and friends are more inclined to look at the post. A picture will catch their eye more quickly than words will. If you do use visuals, keep in mind that they should be tasteful and relevant. Your personal Halloween costume probably wouldn’t be the best to use for your post about staying safe on Halloween.
Hopefully these three rules will help your page be as successful as you want it to be!